Leverage social media and perfect your lead generation strategy
With this in-depth training program
LEVERAGE SOCIAL MEDIA AND PERFECT YOUR LEAD GENERATION STRATEGY
With this in-depth training program
Spotlight Theory is a comprehensive self-study program that teaches you how to automate your processes, generate a consistent stream of high-quality leads and leverage social media to connect with your audience.
…AKA ditch that constant feeling of burnout and stress about ‘where your next client is going to come from’ to the curb. 

You’re ready to leverage and automate your social media to generate a steady source of leads. You want to do it right but you don’t have the space to block off weeks of your life and dedicate them to a course. 

You’re looking for something that will let you go at your own pace. You want an in-depth experience without the pressure of finishing every module before it disappears from your radar forever.

Whether You're ...
  • A newbie entrepreneur who's in the "Startup Mode", taking the leap of following your passion and is really "just getting started".
  • ​A busy entrepreneur who is stuck trading time for money. You are so busy working IN your business that you don't have time to hit the financial goals you dream of.
  • ​An ambitious dreamer who is saying YES to everything that comes your way because you are eager to make this business work.
  • ​An established business owner who wants to make an even bigger impact using social media. You want to reach more people, and you know the online world will help you expand.

Spotlight Theory will transform your business.

Before joining the Spotlight Theory...

I was lost and confused about my business. I wasn't clear on my business plan, and I wasn't putting myself out there. I really wanted to get clear on the coaching programs I wanted to offer, the clients I wanted to help and build my social media following. 
 
I've been following Lisa on social media for a long time. She is always so consistent. You know she has a clear business approach. You can see it every day with her content! 
 
The greatest benefit so far working with Lisa is the confidence I have now! 
 
I have a brand, and business and know my perfect client to work with. Since starting the Spotlight Theory, my social media platforms look more professional; I know what packages and pricing to offer, I've generated hundreds of leads, am selling out my programs.
 
Even more amazing, I have people messaging me every day for advice on their health! 

Lisa is always there to answer questions, keep me focused and give me suggestions when I am stuck. 
 
Lisa is truly a great business coach, and I feel so fortunate to work with her. I would tell anyone that wants to grow their online business to work with Lisa!

BEFORE

  • Feeling lost and confused about the direction of her business.
  • Not clear on a business plan.
  • Not putting herself out there.
  • Wasn't clear on what coaching programs to offer or the clients to help.
  • ​Didn't know how to build a social media following.
  • ​Unsure how to turn social media followers into paying clients

AFTER

  • Super clear on the brand image, business direction and client focus.
  • More professional and consistent social media platforms that attract her dream clients.
  • Clear and focused on the most profitable offer.
  • A consistent flow of new clients for online programs.
  • ​Hundreds of new leads per month into her digital marketing system.
  • ​Marketing efforts decreased from 30 hours/month to 3.
This program is a 
game-changer.
Lisa is always there to answer questions, keep me focused and give me suggestions when I am stuck. 

Lisa is truly a great business coach, and I feel so fortunate to work with her. I would tell anyone that wants to grow their online business to work with Lisa!

Don’t spend years doing the work you can do in 12 weeks with Spotlight Theory! It's worth the investment! The Spotlight theory is a powerful tool for anyone starting out or wanting to grow their business. Lisa gives you the strong foundation you need for long term success!

- Nicole -
"This program is a game-changer."
Don’t spend years doing the work you can do in 12 weeks with Spotlight Theory! It's worth the investment! The Spotlight Theory is a powerful tool for anyone starting out or wanting to grow their client base. Lisa gives you the strong foundation you need for long-term success!

- Nicole B -
Certified Integrative Nutrition Health Coach and Holistic Nutritionist

Before joining the Spotlight Theory....

I was lost and confused about my business. I wasn't clear on my business plan, and I wasn't putting myself out there. I really wanted to get clear on the coaching programs I wanted to offer, the clients I wanted to help and build my social media following. 
 
I've been following Lisa on social media for a long time. She is always so consistent. You know she has a clear business approach. You can see it every day with her content! 
 
The greatest benefit so far working with Lisa is the confidence I have now! 
 
I have a brand, business and know my perfect client to work with. Since starting the spotlight theory, my social media platforms look more professional; I have more followers, I know what packages and pricing to offer and have landed my very first client! 
 
Even more amazing, I have people messaging me every day for advice on their health! 
Lisa is always there to answer questions, keep me focused and give me suggestions when I am stuck. 
 
Lisa is truly a great business coach, and I feel so fortunate to work with her. I would tell anyone that wants to grow their online business to work with Lisa!

BEFORE

  • Feeling lost and confused about the direction of her business
  • Not clear on a business plan.
  • ​Not putting herself out there.
  • ​Wasn't clear on what coaching programs to offer or the clients to help.
  • ​Didn't know how to build her social media following.
  • ​​Unsure how to turn social media followers into paying clients

AFTER

  • Super clear on the brand image, business direction and client focus.
  • More professional and consistent social media platforms that attract her dream clients.
  • ​Clear and focused on the most profitable offer.
  • Consistent flow of new clients for online programs.
  • ​​Hundreds of new leads per month into her digital marketing system.
  • ​​Marketing efforts decreased from 30 hours/month to 3.
This program is a 
game-changer.
Lisa is always there to answer questions, keep me focused and give me suggestions when I am stuck. 

Lisa is truly a great business coach, and I feel so fortunate to work with her. I would tell anyone that wants to grow their online business to work with Lisa!

Don’t spend years doing the work you can do in 12 weeks with Spotlight Theory! It's worth the investment! The Spotlight theory is a powerful tool for anyone starting out or wanting to grow their business. Lisa gives you the strong foundation you need for long term success!

- Nicole -
"This program is a game-changer."
Don’t spend years doing the work you can do in 12 weeks with Spotlight Theory! It's worth the investment! The Spotlight theory is a powerful tool for anyone starting out or wanting to grow their business. Lisa gives you the strong foundation you need for long term success!

- Nicole -
Certified Integrative Nutrition Health Coach and Holistic Nutritionist
Before I tell you all about this life-changing training program, let’s talk about who this is really for…

◦ You’re a go-getter with ambitious goals. But you are tired of feeling stressed about growth & burnt out at the same time!

◦ You are utterly driven to scale your business because you want to make a more significant impact and increase your profits...

◦ But you also want to experience FREEDOM, not sacrifice it.

◦ You're looking for a way to earn back your TIME to work on other aspects of your business or to check other goals off your bucket list.

If any of these sounds like YOU,  then you're in the Right Place.

The Spotlight Theory Training Program will give you... 

Clarity

You get a step-by-step implementable roadmap to completely transform your business and life.

training

Tested and proven system with bite-size, clear and simple step-by-step instructions you can learn at your own pace. 

tools

Simple but powerful tools to rapidly accelerate your customer acquisition and online business growth plus, gain back more time. 

results

Experience results within the second week and build exponential momentum for greater results when we launch.

support

Hands-on support and feedback to get you unstuck and keep you accountable until you implement the system.

The Spotlight Theory is a comprehensive self-study + implementation program.
 
Our 7 value-packed modules dripped over 12 weeks are designed to guide you with a step-by-step approach. Go at your own pace as you learn how to design and launch your automated online client acquisition system. 

The Spotlight Theory paves the way to generate a steady stream of leads, grow your client base, and automate your social media processes so you free up time and space for yourself. 

MODULE 1

Setting Up the Digital Foundation 
of Your Business

Setting Up the Digital Foundation of Your Business

A rock-solid foundation is the key to building a business that can withstand any challenges.

Whether you are brand new to the online world or an established business, in this module we go through how to set up a strong Digital Foundation for your business online. Even if you think you have it all, things change quickly, I bet there's something new you'll learn.

With a strong foundation and once we put all the puzzle pieces together, you can handle exponential growth. If the foundation is weak it will crumble once you start to grow fast. So let’s make sure you have a strong base first.
  • How To Present Yourself As The Expert - People listen to and trust experts for advice and services. I will show you 7 tested and proven strategies to position you as an expert in your industry even if you are just getting started.
  • ​The First Step to Attracting Your Dream Client? - If you don’t know the ideal type of client you WANT to work with, you will attract all those "not so exciting" clients. I will show you how to get clear on your dream client, where to find them and how to start connecting with them online. 
  • How To Make Your Offer Impossible to Turndown? - Ever wondered how you can stand out from the crowd? I will show you how to transform your offer into something so irresistible your dream clients are begging to work with you.
  • Setting Up Your Social Media Foundation - Social media has a pivotal role in how we connect with your dream clients. We are going to set up your business's social media pages and profiles, so they act like magnets to attract your dream client.
  • ​Key Step to Getting Booked Appointments on Autopilot - Your online appointment booking system is the first step to getting actual booked appointments on automation. We are going to set up a simple appointment booking system to save you a CRAZY amount of time and increase your booked appointments fast. 
  • How To Present Yourself As The Expert - People listen and trust experts for advice and services. I will show you 7 tested and proven strategies to position you as an expert in your industry even if you are just getting started.
  • ​The First Step to Attracting Your Dream Client? - If you don’t know the ideal type of client you want to work with, you will attract all those troublesome clients. So I will show you how to get clarity about your dream client, where to find them and actually start connecting with them online. 
  • How To Make Your Offer Impossible to Turndown? - Ever wondered how you can stand out from the crowd? I will show you how to transform your offer into something so irresistible your dream clients are begging to work with you.
  • Setting Up The Social Media Foundation - Social media has a pivotal role in how we connect with your dream clients. We are going to set up your business social media pages and profiles so they act like a magnet to attract your dream client.
  • ​Key Step to Getting Booked Appointments on Autopilot - Your online appointment booking system is the first step to getting actual booked appointments on automation. We are going to set up a simple appointment booking system to save you a CRAZY amount of time and increase your booked appointments fast. 

MODULE 2

Attraction Marketing 
Craft A Content Strategy

Old school marketing methods are all about annoying people by screaming so loud "BUY ME".

We are not gonna do that. 

We are going to use a powerful modern Marketing method - Attraction Marketing. 

We attract the attention of your dream clients by showing helpful and compelling content and by being social.

If you are used to “Just Posting” on social media, let me show you what to post and how to post to get your dream clients’ attention. 

That way they start to like your posts and start to follow you on social media. And then... they start to trust you as an expert in what you do.  (you know what that leads to, right?
  • Types of content that attracts your dream client's attention - Let’s put an end to “just posing” on social media. I will show you “7 types of content” to post on social media to get the attention of your dream clients and get them to follow on social media. 
  • ​​Simple ways to create content without stressing or procrastinating - Get my secret techniques and tactics to create high-quality social media content without wasting hours or hiring a special team.
  • The Secret to DISCONNECTING From Social Media - What if you could “hire technology” to do the work for you? You can. I'm going to walk you through it so you can truly unglue yourself from your phone and focus on your life. 
  • Types of content that attracts your dream client's attention - Lets put an end to “just posing” on social media. I will show you “7 types of content” to post on social media to get the attention of your dream clients and get them to follow on social media. 
  • Simple ways to create content without stressing or procrastinating - Get my secret techniques and tactics to create high-quality social media content without wasting hours or hiring a social media manager.
  • The Secret to DISCONNECTING From Social Media - What if you could “hire technology” to do the work for you? You can. I'm going to walk you through it so you can truly unglue yourself from your phone and focus on your life. 

MODULE 3

Attract Quality Leads with “Lead Magnets”

Grabbing the attention and getting your dream clients to follow you on social media is one thing but... 

How do you turn them into leads? 

That’s where “Lead Magnets” come in. A Lead Magnet is a piece of content/value we share with your dream clients in exchange for their contact information. 

If you want a quick way to transform your business online, this is the powerful secret to generate leads for pennies and grow your business faster than you thought possible.
  • How to Quickly Create Lead Magnets - I'll share 11 different Lead Magnet ideas that you can quickly create for your business. You can get laser targeted with who you attract through your freebies. Plus, this is an instant way to boost your credibility in the online world.
  • 8 Ways To Promote Lead Magnet For Free - I will show you 8 ways to put your lead magnet in front of your dream clients for FREE. Once we implement the rest of “The Spotlight Theory” modules, I will show you more powerful methods to easily reach your dream clients to scale.
  • How to Quickly Create Lead Magnets - I'll share 11 different Lead Magnet ideas that you can quickly create for your business. You can get laser targeted with who you attract through your freebies. Plus, this is an instant way to boost your credibility in the online world.
  • ​8 Ways To Promote Lead Magnet For Free - I will show you 8 ways to put your lead magnet in front of your dream clients for FREE. Once we implement the rest of “The Spotlight Theory” modules, I will show you more powerful methods to easily reach your dream clients to scale.

MODULE 4

Real-World Guide to Email 
Marketing & Automation

Email is one of the most powerful and effective ways of communicatios in business. It's very affordable, convenient and can even be free.

Most don't use it effectively for their business. Think of this:

Once you receive the contact details - name and email address of your dream clients in exchange for your “Irresistible Lead Magnet”...

What’s the next step? 

You send them the “Lead Magnet” to their inbox. And continue to send follow-up emails to build a relationship with them, further show you as the expert they can trust and get them to book a call with you or sign up for your program.

The key: Do you have to send each email every time? 

Nope. We are going to Automate the Process.

All you have to do is set up everything once (with my guidance) and it runs by itself and brings you, new clients, every week. 


  • Practical Step-by-step Email Marketing - Everything you need to know about email marketing is presented in a clear and simple manner with step by step over the shoulder tutorials. 

    Whether you are a complete newbie or already use email newsletters, this tutorial walks you through every step to set up the complete email marketing system for your business. And yes - how to make everything run without you - aka on automation. 
  • What to Say in Emails? - Getting the email addresses of your dream clients is easy but how do you build trust and help them to see you as an expert? 

    I'm giving you the exact relationship-building email sequence that I use with all my clients integrated digital marketing strategies. This way you can simply adapt these to your business, build trust and emotional connection with your dream clients without wasting time “writing from scratch”.
  • Automate Your Sales Pitch - When you start building a relationship with your new lead, you boost your visibility and credibility. When you combine those two, you boost your profitability. After the relationship building sequence, you move into the Sale Pitch Sequence. This is where our emails do the selling for us.
  • Practical Step-by-step Email Marketing - Everything you need to know about email marketing is presented in a clear and simple manner with step-by-step over the shoulder tutorials.

    Whether you are a complete newbie or already use email newsletters, this tutorial walks you through every step to set up the complete email marketing system for your business. And yes - how to make everything run without you - aka on automation. 
  • ​What Do You Say in Emails? - I know, asking someone for their email and sending the freebie initially is easy - easy, but time-consuming... but how do you build trust and help them to see you as an expert?

    I'm giving you the exact relationship-building email sequence that I use with all my client's integrated digital marketing strategies. This way you can simply adapt these to your business, and build trust and emotional connection with your dream clients without wasting time “writing from scratch”.
  • ​Automate Your Sales Pitch - When you start building a relationship with your new lead, you boost your visibility and credibility. When you combine those two, you boost your profitability. After the relationship-building sequence, you move into the Sale Pitch Sequence. This is where our emails do the selling for us.

MODULE 5

Simplify Your Client Acquisition System

At this point, you have a high-converting email marketing system set up to connect with your dream clients. 

What’s next? 

How do you take this a step further and automate this client acquisition campaign even more? That way you can SCALE and let the system run for you?

That’s what this module is all about. 

We are going to set up a simple automated "mock website" called a funnel that will automatically collect the prospect's name and email, PLUS sending out all your emails for you.

This may sound intimidating to you... But rest assured, I simplify everything, give you templates, and teach you step-by-step in tutorials, so you can follow along easily. 
  • A 8 Step Video Tutorial on Building an Automated Client Acquisition Funnel - Follow along the 8 step video tutorial on building your "mock website" to automatically collect your prospects contact detail, and trigger the email sequences to "send". Keep this valuable checklist at your fingertips whenever you want to grow your business with a new client acquisition system.
  • ​Get Access to My Automated Client Acquisition Funnel Template - Get access to my proven ClickFunnel funnel template that I use for very successful client acquisition funnels. These convert as high as 96% - you can quickly implement it for your own business without much pain or trials. 
  • The Blueprint for High-Quality Booked Appointments - I give you the exact blueprint I use to get high-quality booked appointments for my own business and my client businesses all on automation. Together we are going to implement it in your business. That way you don’t have to struggle to get high-quality paying clients ever again. 
  • An 8 Step Video Tutorial on Building an Automated Client Acquisition Funnel - Follow along with the 8 step video tutorial on building your "mock website" to automatically collect your prospect's contact detail, and trigger the email sequences to "send". Keep this valuable checklist at your fingertips whenever you want to grow your business with a new client acquisition system.
  • ​Get Access to My Automated Client Acquisition Funnel Template - Get access to my proven ClickFunnel funnel template that I use for very successful client acquisition funnels. These convert as high as 96% - you can quickly implement it for your own business without much pain or trials. 
  • ​The Blueprint for High-Quality Booked Appointments - I give you the exact blueprint I use to get high-quality booked appointments for my own business and my client businesses all on automation. Together we are going to implement it in your business. That way you don’t have to struggle to get high-quality paying clients ever again. 

MODULE 6

Reach Your Dream Client through Paid Advertising

Reach Your Dream Client through 
Paid Advertising

At this point - we'll celebrate a little because you've built your entire system and should have your warm audience going through the full system.

The next step? It's time to grow and EXPAND your reach. 

We are going to leverage Facebook and Instagram Paid Advertising to reach and put more and more dream clients through your new customer acquisition system.

That way you have a lot more leads, and guess what...

... more leads, mean building your pipeline of a lot of dream clients lining up to work with you!.

If you are intimidated by the word paid advertising... let me reassure you…

I am going to hold your hand and show you everything over the shoulder, click by click. Rest assured, you will find this tutorial extremely comprehensive but straightforward at the same time. 

Whether you are totally a beginner to online paid advertising or have some experience, you will find some gold nuggets and nuances to improve your paid ad campaign results. 
  • Facebook & Instagram Advertising Simplified - A-Z guide to Facebook and Instagram advertising even if you are a complete newbie to online advertising. 
  • ​​Step-by-step, over-the-shoulder Tutorials - walking you from the basics to all the advanced topics without tech babbles or complex techniques. As a paid traffic pro myself, I make sure what I teach here is easy to understand so even a 10-year-old can follow along and implement.

    Even if you don’t plan to run ads by yourself, you will find this knowledge indispensable when hiring a freelancer or agency. 
  • ​How to Write Killer Facebook & Instagram Ads -What to say in your Facebook and Instagram ads?

    How to convince your dream clients to give their contact details for your lead magnet gets tricker with people who don't know you.
  • Alongside an industry expert copywriter, we will share all our secrets to writing persuasive ads without breaking a sweat. I'm not a "writer", so I have developed a process with simple shortcuts to writing killer ad copy in minutes. 
  • Facebook & Instagram Advertising Simplified - A-Z guide to Facebook and Instagram advertising even if you are a complete newbie to online advertising. 
  • ​Step-by-step, over-the-shoulder Tutorials - walking you from the basics to all the advanced topics without tech babbles or complex techniques. As a paid traffic pro myself, I make sure what I teach here is easy to understand so even a 10-year-old can follow along and implement it.

    Even if you don’t plan to run ads by yourself, you will find this knowledge indispensable when hiring a freelancer or agency. 
  • How to Write Killer Facebook & Instagram Ads -What to say in your Facebook and Instagram ads?

    How to convince your dream clients to give their contact details for your lead magnet gets tricker with people who don't know you.

    Alongside an industry expert copywriter, we will share all our secrets to writing persuasive ads without breaking a sweat. I'm not a "writer", so I have developed a process with simple shortcuts to writing killer ad copy in minutes. 

MODULE 7

Optimize Your Digital Marketing System

So far, we have a very unique and automated client acquisition system that's running for your business. It's working like a charm - bringing you new leads every week, if not every day. 

Like all machines or systems, it is time to fine-tune and optimize the results you get. 

What does that mean? 

This simply means we are going to maximize the results you can get from the money and time you've invested in our digital marketing system.

That way you get more and better leads and clients profitably. At this point, it becomes a fun game!
  • Fine-tune & Optimize Paid Advertising Campaign Strategies - Once you have Facebook and Instagram ad campaigns running, it is time to fine-tune and optimize to get the best results out of every dollar and time we invest.

    I will show you practical methods, tactics and techniques to squeeze out the best results. This is also where I'll teach you advanced strategies using optimization and retargeting, etc. Everything is done in a very detailed over-the-shoulder tutorial, so you can follow along.  
  • Integrating Advanced Facebook & Instagram Ad Features - Facebook and Instagram ads are amazing if you know how to use them.

    In this module, I guide you how to integrate advanced audience features to reach more people like your dream clients easily and at a much cheaper cost.

    These advanced features help get you high-quality leads and cut down ad spend significantly. 
  • Fine-tune & Optimize Paid Advertising Campaign Strategies - Once you have Facebook and Instagram ad campaigns running, it is time to fine-tune and optimize to get the best results out of every dollar and time we invest.

    I show you practical methods, tactics and techniques to squeeze out the best results. This is also where I'll teach you advanced strategies using optimization and retargeting, etc. Everything is done in a very detailed over-the-shoulder tutorial, so you can follow along.  
  • Integrating Advanced Facebook & Instagram Ad Features - Facebook and Instagram ads are amazing if you know how to use them.

    In this module, I guide on you how to integrate advanced audience features to reach more people like your dream clients easily and at a much cheaper cost.

    These advanced features help get you high-quality leads and cut down ad spending significantly. 

Get Started Today

Choose the Plan That Works Best For You

ONE PAYMENT OF

$1,297

USD

3 MONTHLY PAYMENTS OF

$487

USD

When you enroll in the Spotlight Theory Program, you’ll get additional BONUS Training that will Help You Generate Unstoppable Momentum -- And Maintain It!
When you enroll the the Spotlight Theory program, you’ll get an additional BONUS Training that will Help You Generate Unstoppable Momentum -- And Maintain It!

BONUS #1

PRIVATE FACEBOOK GROUP MEMBERSHIP

With Lisa Anne Inside The Private Spotlight Theory Facebook 
For Members Only

( Priceless)
No more confusion or getting stuck for days trying to implement the digital marketing strategy for your business; you can get my personal assistance and coaching and share your experiences with like-minded entrepreneurs. 
Here is What You Will Get:
  • A Supportive Facebook community - A community full of incredible fellow students, alumni, and coaches to make sure you get unstuck, inspired, motivated, share and celebrate all in the same spot.
  • ​​Lifetime Access - Get lifetime access to our Facebook group—​​a dedicated space for networking with other like-minded entrepreneurs, who are driven and trying to achieve the same (or similar) goals. This way, you never feel alone, even when working online.

BONUS #2

Facebook Ads 101

This is a Facebook & Instagram Advertising Training for personal brand-based businesses. All the simple to advanced techniques, tactics and even secret hacks I use to build my own personal brand and get more social media followers, leads and clients.  
( A $997 Value)
Here is What You Will Get:
  • 4 Additional Facebook Paid Advertising Training to increase your followers, boost your engagement, and generate more direct messages even if you are a total beginner. 
  • ​A specific implementation plan to amplify your Spotlight Theory Results, build instant authority and get in front of your dream client at the same time as going through the course.
  • ​​The Secret to reaching hundreds of new prospects by spending as little as $5 a day

BONUS #3

Copywriting 101

How to Write Ads with Confidence, so You Don't Waste Money and Not Get You Results: by A Special Guest Copywriter - Kristin M
( A $597 Value)
Here is What You Will Get:
  • How to Hook Your Clients in those "oh-so-important” first 2 lines of your ad copy. That way you can draw in your readers without feeling sales-y.
  • How to use the power of 5 Audience Awareness Level to write eye-catching copy that stops your dream client in their tracks.
  • ​​The secret to writing powerful CTA's so it’s clear, concise and powerful, and your dream clients are always compelled to click through and learn more.

BONUS #1

PRIVATE FACEBOOK GROUP MEMBERSHIP

With Lisa Anne Inside The Private Spotlight Theory Facebook For Members Only
(Priceless)

No more confusion or getting stuck in days trying to implement the digital marketing strategy for your business; you can get my personal assistance and coaching and share your experiences with like-minded entrepreneurs. 
Here is What You will Get:
  • A Supportive Facebook community - A community full of incredible fellow students, alumni, and coaches to make sure you get unstuck, inspired, motivated, share and celebrate all in the same spot.
  • ​​Lifetime Access - Get lifetime access to our facebook group - a dedicated space for networking with other like-minded entrepreneurs, who are driven and trying to achieve the same (or similar) goals. This way, you never feel alone, even when working online.

BONUS #2

Facebook Ads 101

Facebook & Instagram Advertising Training for personal brand-based businesses. All the simple to advanced techniques, tactics and even secret hacks I use to build my own personal brand and get more social media followers, leads and clients.  
( A $997 Value)
Here is What You will Get:
  • 4 Additional Facebook Paid Advertising Training to increase your followers, boost your engagement, and generate more direct messages even if you are a total beginner. 
  • ​A specific implementation plan to amplify your Spotlight Theory Results, build instant authority and get in front of your dream client at the same time as going through the course.
  • ​​The Secret to reaching hundreds of new prospects by spending as little as $5 a day

BONUS #3

Copywriting 101

How to Write Ads with Confidence, so You Don't Waste Money on Ads that Don't Get You Results by a Professional Copywriter - Kristin Macintyre
( A $789 Value)
Here is What You will Get:
  • How to Hook Your Clients in those "oh-so-important” first 2 lines of your ad copy so you can draw in your readers without feeling sales-y.
  • How to use the power of 5 Audience Awareness Level to write eye-catching copy that stops your dream client in their tracks.
  • ​​The secret to writing powerful CTA's that it’s clear, concise and powerful, so your dream clients are always compelled to click through and learn more.

The Transformation You Can Expect After This Training and Implementation Program…

In Your Business And Your Life...

Your Life Before 
The Spotlight Theory Training 
Your Life Before 
The Spotlight Theory Training 

Your Life After The Spotlight 
Theory Training

Your Life After The Spotlight 
Theory Training

But above all else…
The Spotlight Theory Training program will give you the confidence to finally generate consistent, scalable revenue and make the lucrative leap from spinning on a hamster wheel to giving yourself the FREEDOM to choose who you want to work. PLUS you get to decide how you want to spend your time.

Get Started Today

Choose the Plan That Works Best For You

ONE PAYMENT OF

$1,297

USD

3 MONTHLY PAYMENTS OF

$487

USD


OK! What's the Catch??

OK! What's the Catch??

No catch - The Spotlight Theory Program Works!
Don’t take my word for it… Take a look at what some of my incredible alumni have to say…
Lisa is a mentor. She is so good and she can take you from point A to point B. It's unbelievable the progress that I've made and the knowledge that I got from her and from her course. She is so pleasant, nice, and fascinating. I enjoyed every minute of the course.
Naama, United States
Naama, United States



The automation aspect of the course has saved me a ton of time … I had almost 100 people download my giveaway in the first week and those people were automatically added to my email list for future campaigns. 5 people scheduled meetings with me during my first campaign as well - so cool.
 Kelly, Canada
 Sam, United States



The Spotlight Theory is stuffed with small details which is what makes the big difference for launching my product - I've never seen that before in any other program. What I love most about Lisa is that she is super dedicated, she has this positive vibes over. She's also super straightforward and will never keep you longer in a video then then necessary. That's what I like - she really values your time.
Muriël, Costa Rica
Lisa is a mentor. She is so good and she can take you from point A to point B. It's unbelievable the progress that I've made and the knowledge that I got from her and from her course. She is so pleasant, nice, and fascinating. I enjoyed every minute of the course.

Naama, United States
Naama, United States




The automation aspect of the course has saved me a ton of time … I had almost 100 people download my giveaway in the first week and those people were automatically added to my email list for future campaigns. 5 people scheduled meetings with me during my first campaign as well - so cool.
 Sam, United States
 Kelly, Canada



The Spotlight Theory is stuffed with small details which is what makes the big difference for launching my product - I've never seen that before in any other program. What I love most about Lisa is that she is super dedicated, she has this positive vibes over. She's also super straightforward and will never keep you longer in a video then then necessary. That's what I like - she really values your time.
Muriël, Costa Rica
The way you taught Facebook Ads & kept things simple helped me generate $50,000+ per month online
Dan, United States
Your business will explode 10 fold by working with Lisa Anne

" Your business will explode 10 fold by working with Lisa Anne"

Angela, United Kingdom
I never got to the level I really wanted too, until I finally made the decision to partner with a pro.
Daniel, United States
The way you taught Facebook Ads & kept things simple helped me generate $50,000+ per month online
Dan, United States

Your business will explode 10 fold by working with Lisa Anne

Angela, United Kingdom
I never got to the level I really wanted too, until I finally made the decision to partner with a pro.
Daniel, United States
It was a complete feeling of secureness, knowing Lisa was there to help transform my business and life.
Paul, United Kingdom

"I was struggling to get my product in front of the right target audience. Since mentoring with Lisa, I now get new leads on a daily basis"
Grace, United States
"The results speak for themselves - after only 2 months, we now generate 14 leads+ per day plus 1 high ticket sale every two days"
Ed, United States
I had no insight or experience - this has been a wealth of knowledge. With the steps and the support of the program your business can FLOURISH - mine has.
Connie, Canada

This is my second round of the Spotlight Theory, and I'm still learning! I'm now moving on to building out a full online course. With Lisa's help, I know exactly how to market it to my dream clients online and on automation!
Kerri, Canada
You inspired me to try to start working on the funnels since you demonstrated how one can be so creative with this to reach an audience. Just to let you know, you created the right atmosphere to engage and participate. Never before, I willingly volunteered to explain something in front of a group.
Sam, United States
It was a complete feeling of secureness, knowing Lisa was there to help transform my business and life.
Paul, United Kingdom

"I was struggling to get my product in front of the right target audience. Since mentoring with Lisa, I now get new leads on a daily basis"
Grace, United States
"The results speak for themselves - after only 2 months, we now generate 14 leads+ per day plus 1 high ticket sale every two days"
Ed, United States
I had no insight or experience - this has been a wealth of knowledge. With the steps and the support of the program your business can FLOURISH - mine has.
Connie, Canada




This is my second round of the Spotlight Theory, and I'm still learning! I'm now moving on to building out a full online course. With Lisa's help, I know exactly how to market it to my dream clients online and on automation!
Kerri, Canada


You inspired me to try to start working on the funnels since you demonstrated how one can be so creative with this to reach an audience. Just to let you know, you created the right atmosphere to engage and participate. Never before, I willingly volunteered to explain something in front of a group.
Sam, United States

This is NOT Just Another Course 

This is NOT Just 
Another Course 

Here Is What Makes “The Spotlight Theory” Different

This is a comprehensive training and implementation program where you set up an online client acquisition system for your business by leveraging social media and simple automation techniques. 

That way you can relax and focus your time and energy on running your business and living your life as a true entrepreneur. (I believe in working smarter, not harder).

I designed this program with busy entrepreneurs like you in mind. Don’t have time to dedicate your focus to a course? No problem. Spotlight Theory is 100% self-study so you can go at your own pace and take as much time as you need to implement the techniques shared in the program.

Throughout this program, I hold your hand and coach you on implementing each step. So there is no confusion but tons of accountability and real action. 
 
“The Spotlight Theory” is the same online lead generation system, I've been working on for the last 7 years building a business 100% online.

It's STILL the same system I use for my own businesses and my client’s businesses.

It's been tested and proven in over 24 different industries too.

All you have to do is follow along with me and implement every technique I teach you.

Consider this training program as Your Investment For Your Business Success & Your Life of Freedom In 2022 & Beyond

Consider this Implement program as 
Your investment for your business success & your life of freedom in 2022 & beyond

You'll Be Backed Up By A Risk-Free 14-Day Guarantee

Let me say this upfront...
 
Our community is full of motivated, inspiring, super-supportive entrepreneurs from all walks of life. We are all going through the same journey and have big goals we want to hit. All of us are decisive action takers, NOT action fakers. 
 
So when you join The Spotlight Theory Implementation Training Program, you will be part of this special group.

Now here's the catch...

By the end of these 14 days, you'll have received access to the first module. 

Meaning, that you'll have had the opportunity to set your digital foundation and develop an automated content creation strategy to attract your dream clients on social media. 
 
After completing the first module, if you find that The Spotlight Theory Program does not fit your business goals or you don't feel totally confident with the training and aren't ready to grow your business, simply reach out, show me you've put in the work, and I will refund your investment.

Let’s Sum It Up

Here is Everything Included Inside The Spotlight Theory Program 


  • The 7 Training & Implementation Modules
These 7 modules give you the essential training and practical implementation steps. I personally walk you step by step through EVERYTHING you need to do to implement a tested and proven online customer acquisition system into your business, leveraging social media and automation technologies.
So you can scale your business fast and claim back your time.
($15,997 Value)
  • Facebook 101
Facebook & Instagram advertising training specifically for personal brand-based businesses.
Get access to all the simple to advanced techniques, tactics and even secret hacks I use to build my own personal brand and get more social media followers, leads and clients.
 ($997 Value)
  • Copywriting 101
A professional copywriter reveals the secrets to writing ads with confidence, so you don't waste money on ads that don't get you results.
($597 Value)
  • Exclusive Access to Workshops + The Community 
You can join Lisa Anne inside the most-supportive group of driven entrepreneurs for life! You'll also get VIP access to additional live workshops with Lisa Anne to learn advanced and new strategies.
(Priceless)
The Spotlight Theory - Total Value: $17,591  
Your Investment of only $1,297
You'll get access to one module per week for 12 weeks (except for the implementation weeks) -- so that you have enough time to dive into the lessons and execute that portion of the project plan BEFORE moving on to the next.
 
We do this to protect your time, attention and focus, to keep you from feeling overwhelmed, lost and falling off the course.
My number one goal is for YOU to achieve results one step at a time.
  • The 7 Training & Implementation Modules
These 7 modules give you the essential training and practical implementation steps. I personally walk you step by step through EVERYTHING you need to do to implement a tested and proven online customer acquisition system into your business, leveraging social media and automation technologies.
So you can scale your business fast and claim back your time.
($15,997 Value)
  • Facebook 101
Facebook & Instagram advertising training specifically for personal brand-based businesses.
Get access to all the simple to advanced techniques, tactics and even secret hacks I use to build my own personal brand and get more social media followers, leads and clients.
 ($997 Value)
  • Sales + Copywriting 101
A professional copywriter reveals the secrets to writing ads with confidence, so you don't waste money on ads that don't get you results.
($597 Value)
  • Exclusive Access to Workshops + The Community 
You can join Lisa Anne inside the most-supportive group of driven entrepreneurs for life! You'll also get VIP access to additional live workshops with Lisa Anne to learn advanced and new strategies.
(Priceless)
The Spotlight Theory - Total Value: $17,591  
Your Investment only $1,297
You'll get access to one module per week for 12 weeks (except for the implementation weeks) -- so that you have enough time to dive into the lessons and execute that portion of the project plan BEFORE moving onto the next.
 
We do this to protect your time, attention and focus, to keep you from feeling overwhelmed, lost and falling off course. 

My number one goal is for YOU to achieve results one step at a time.
 I’m already swamped working in my business. How much time will it take me to complete this course?
Spotlight Theory is a 90-day program that takes place 100% online. Training sessions will be released weekly, and over the full 90 days, you’ll set everything up with my help, from dialling in on your target market to running paid traffic. There will be live Q&A sessions once a week that will be recorded and available in the members’ platform, and you can watch and rewatch any of the training at a time that works best for you.

All in all, members can expect to spend around 60 minutes per day on the course. At the end of 90 days, they'll have completely leveraged their brands for massive growth through digital marketing strategies.

Look, I know you’re busy, but here’s a truth bomb. You’re ALWAYS going to stay this busy unless you leverage the tools and automation that are available to you. Spotlight Theory can show you how!
What if I've never used social media before?
No worries! That just means you'll be able to make an even BIGGER impact on your business when you cross the finish line with the Spotlight Theory.

Because you haven't used social media to its fullest yet - means you haven't picked up any bad, addicting habits. Plus, it allows me to mould you to use its profitability and efficiency right from the start 😉.

To be honest, I'm quite jealous of that situation you are in. I WISH I built my social platform with the foundation you'll have.

Oh! And don't even think about worrying about "how to use it". I'll show ya!
What if I’m nervous about the tech involved in creating a course?
You’re not the only technophobe to enroll in the Spotlight Theory 

I’ve got you covered.. I devoted 24 step-by-step tutorials to guide you through each process. That's actually the biggest feedback I've gotten from my students - they appreciate the fact that I go through step by step (and they say it's what makes my course different).

So don't worry even if you’ve never been a "techy" person, you’ll be golden!
 I’m not good at Facebook ads. Will this course still work for me?
Yes! Spotlight Theory teaches you everything you need to know from start to finish. No previous Facebook ads experience necessary.
 What if I’m not sure what my brand is? Can I still join Spotlight Theory?
Yes. Part of what you’ll do in Spotlight Theory does a deep dive into what makes a strong brand and build it together.
 What will I need to be able to complete this course and set up my digital marketing automation?
Several online tools are needed to make the best use of this course, and there are additional fees for these tools. These tools are needed in order to effectively implement the strategies inside Spotlight Theory, whether you join Spotlight Theory or not. Here are the tools I recommend:
  • ActiveCampaign AutoResponder - An email autoresponder allows users to communicate personally with their lists in a way that meets audiences wherever they are in the value ladder by setting up specific emails that will send automatically. Free trial included.
  • ClickFunnels - ClickFunnels is a landing and sales funnel page builder that captures email addresses and guides people to the sale. Free trial included.
  • Social Media Ad Budget - Run effective Facebook ads by setting them up with my budget guidelines. Spotlight Theory helps members set up their ads in a way that will ensure they convert and return revenue back to the business.
 I don’t have a very big following or email list. Can I still do this? 
Definitely! The size of your list right now doesn’t matter. Spotlight Theory show members how to attract the RIGHT people and nurture loyal, raving fans without all the extra work they don’t have time for anyway.
 Are the LIVE group chats recorded?
Yes! You’ll be able to access recordings of the LIVE group chats at any point in your class.
 What should I expect after signing up?
Once members sign up for Spotlight Theory, they will receive an email with their account information. They will be able to log in, set up a profile, and explore the first module right away.
 Do I need to have an existing business?
No! The Spotlight Theory can be applied to the amateur entrepreneur or an expert in their space. This program contains everything needed to set up a brand leveraging client machine.
Is it really risk-free?
Yep! I don’t want you to invest your hard-earned money unless the Spotlight really is the missing link between you scaling your business to the levels you've dreamed of (without having to spend the weekend playing catch up).

Once you join, you’ll be invited to test things out for 14 days before making a final commitment. If you do the work (details here) and decide this course is not right for you, just let us know and we will refund your investment.

Got Questions? I’ve Got Answers!

I’m already swamped working in my business. How much time will it take me to complete this program?

The Spotlight Theory is a self-study program that takes place 100% online. Training sessions will be released weekly for 12 weeks. You have the option to follow along for 12 weeks or take your time with it. You’ll set everything up with my help, from dialling in on your target market to running paid traffic. 

All in all, members can expect to spend around 3-5 hours per week on the course. At the end of the program, you'll have completely leveraged your brands for massive growth through digital marketing strategies.

The best part? This is completely self-study. You don’t have to block off time from your busy week for homework. You can take the time you need to.

Look, I know you’re busy, but here’s a truth bomb. You’re ALWAYS going to stay this busy unless you leverage the tools and automation that are available to you. The Spotlight Theory can show you how!

What if I've never used social media before?

No worries! That just means you'll be able to make an even BIGGER impact on your business when you cross the finish line with the Spotlight Theory.

Because you haven't used social media to its fullest yet - that means you haven't picked up any bad, addicting habits. Plus, it allows me to mould you to use its profitability and efficiency right from the start 😉.

To be honest, I'm quite jealous of that situation you are in. I WISH I built my social platform with the foundation you'll have.
Oh! And don't even think about worrying about "how to use it". I'll show ya!

What if I’m nervous about the tech involved in creating a program?

You’re not the only technophobe to enroll in the Spotlight Theory

I’ve got you covered... 

I devoted over 40 step-by-step tutorials to guide you through each process. That's actually the biggest feedback I've gotten from my students - they appreciate the fact that I go through step by step (and they say it's what makes my program different).

So don't worry even if you’ve never been a "techy" person, you’ll be golden!

I’m not good at Facebook ads. Will this program still work for me?

Yes! The Spotlight Theory teaches you everything you need to know from start to finish. No previous Facebook ads experience is necessary.

What if I’m not sure what my brand is? Can I still join Spotlight Theory?

Yes. Part of what you’ll do in Spotlight Theory does a deep dive into what makes a strong brand and build it together.

What will I need to be able to complete this program and set up my digital marketing automation?

Several online tools are needed to make the best use of this program, and there are additional fees for these tools. These tools are needed in order to effectively implement the strategies inside Spotlight Theory, whether you join Spotlight Theory or not. Here are the tools I recommend:
  • ActiveCampaign AutoResponder - An email autoresponder allows users to communicate personally with their lists in a way that meets audiences wherever they are on the value ladder by setting up specific emails that will send automatically. Free trial included.
  • ClickFunnels - ClickFunnels is a landing and sales funnel page builder that captures email addresses and guides people to the sale. Free trial included.
  • Social Media Ad Budget - Run effective Facebook ads by setting them up with my budget guidelines. The Spotlight Theory helps members set up their ads in a way that will ensure they convert and return revenue back to the business.

I don’t have a very big following or email list. Can I still do this? 

Definitely! The size of your list right now doesn’t matter. The Spotlight Theory show members how to attract the RIGHT people and nurture loyal, raving fans without all the extra work they don’t have time for anyway.

What should I expect after signing up?

Once members sign up for Spotlight Theory, they will receive an email with their account information. They will be able to log in and set up a profile. You'll get access to the first module the date you enroll. 

Do I need to have an existing business?

I'd suggest so! The Spotlight Theory can be applied to the amateur entrepreneur or an expert in their space, however, you will want to have an idea of your back-end offers before you look to the market. If you need help with this, I'm always here for you within the community Facebook Group.

Is it really risk-free?

Yep! I don’t want you to invest your hard-earned money unless the Spotlight really is the missing link between you scaling your business to the levels you've dreamed of (without having to spend the weekend playing catch up).

Once you join, you’ll be invited to test things out for 14 days before making a final commitment. If you do the work (details here) and decide this course is not right for you, just let us know and we will refund your investment.

STILL, THINKING ABOUT IT?

Consider Giving The Spotlight Theory a 14-day risk-free shot if you're motivated by any of the following:

  • You want to grow your business... but also have more time in the day for a work-life balance.
  • You want to stop jumping from new ideas to new ideas and follow along with a plan that WORKS.
  • ​Learn how to leverage practical digital marketing strategies to grow your business online.
  • ​Create an entire digital marketing strategy that runs like clockwork, 24/7, 365 days of the year.
  • ​​Implement simple automation techniques that will free up your time on tedious, time-consuming tasks of the business
  • ​​Growth hacks and strategies to build an authoritative brand online.
  • ​Stand out amongst the crowd by being THEMSELVES.
  • ​Attract a loyal following of your dream clients who want to work with you.
  • ​Build connection and trust while growing a large audience fast and on automation.
  • ​Become an internet celebrity and go-to expert.
  • ​Generate pre-qualified leads around the clock.
  • ​Increase your revenue and charge premium prices for your services.
  • ​Have more freedom and time for themselves and their families.
I Personally Cannot Wait To Guide You On This Journey

Hi, I’m the program creator, Lisa Anne. 

I’m a self-made entrepreneur, CEO, and one of the most sought-after Social Media Marketers and business influencers of my generation. 

I have a wide range of experience in digital marketing and online business building. I've done everything from managing multiple 6 and 7-figure marketing ventures, running Facebook and Instagram ad campaigns and developing high converting sales funnels.

I propel entrepreneurs and businesses to internet-celebrity status using my proven model - The Spotlight Theory.

I figured out the online brand building & lead generation model after years of trials and errors (yep, lots of mistakes) to grow my own business. 

Today, my team and I help entrepreneurs and businesses grow their businesses fast using The Spotlight Theory.

Not everyone has weeks to carve out for a course (no matter how valuable it can be for scaling a business). his is why I created this self-study model so busy entrepreneurs like you could invest in this program and go at their own pace.

I Personally Cannot Wait To Guide You On This Journey...

Hi, I’m the program creator, Lisa Anne. 

I’m a self-made entrepreneur, CEO, and one of the most sought-after Social Media Marketers and business influencers of my generation. 

I have a wide range of experience in digital marketing and online business building. I've done everything from managing multiple 6 and 7-figure marketing ventures, running Facebook and Instagram ad campaigns and developing high converting sales funnels.

I propel entrepreneurs and businesses to internet-celebrity status using my proven model - The Spotlight Theory.

I figured out the online brand building & lead generation model after months of trials and errors (yep, lots of mistakes) to grow my own business. 

Today, my team and I help entrepreneurs and businesses grow their businesses fast using The Spotlight Theory.

Not everyone has weeks to carve out for a course (no matter how valuable it can be for scaling a business). Which is why I created this self study model so busy entrepreneurs like you could invest in this program and go at your own pace. 

Together, let’s implement The Spotlight Theory into your business so you too can...

 enjoy a consistent flow of high-quality leads & more profit

...but with less stress, burnout, or "work"

Together, let’s implement The Spotlight Theory methods into your business so you too can...

 enjoy a consistent flow of high-quality leads & more profit 

...but with less stress, burnout, or "work"

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Individual results may vary and will be based on individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success a member of this program may experience. There is no guarantee that you will make any income at all, and becoming a member of Spotlight Theory indicates the acceptance of the risk that the earnings and income statements will differ by individual. Each member’s success depends on his or her background, dedication, desire and motivation.

The use of my information, products and services should be based on your own due diligence, and you agree that the Spotlight Theory is not liable for any success or failure of your business that is directly or indirectly related to your membership in Spotlight Theory.