Paid ads are designed to drive a high volume of traffic into the client acquisition system we build within the 4C program. While they are not strictly necessary, they can significantly accelerate your results. You can choose to drive traffic through organic methods if you prefer. The key question is: do you want leads to trickle in, or do you want to turn your tap on full blast?

You’re not the only technophobe to enroll in the Spotlight Theory. I’ve got you covered... I devoted over 40 step-by-step tutorials to guide you through each process. That's actually the biggest feedback I've gotten from my students - they appreciate the fact that I go through step by step (and they say it's what makes my program different).So don't worry even if you’ve never been a "techy" person, you’ll be golden!

To set up the full 4C program, you will need a system called "LeadFlow." The fee for this starts at $97/month USD (reg $197/month). LeadFlow is where you'll set up all landing pages, email marketing, text message campaigns, online courses, manage leads, and your full sales pipeline. It's essentially a CRM on steroids. You won't need this until halfway through the program, and we will provide you with a discounted link when the time comes.

The Spotlight Theory program covers webinars in great depth, along with creating lead magnets, email marketing, text message marketing, building funnels, and running paid ads. For webinars specifically, we follow a very specific process that includes developing a comprehensive webinar strategy, creating effective registration pages, and setting up three sets of email campaigns (invitation emails, confirmations, and follow-ups). We also cover the webinar framework and how to run paid ads to promote your webinar.

We are happy to work with any program you already use; however, we highly recommend the CRM we train on. You'll receive a customized CRM, templates, and ongoing support. We've also kept the cost as affordable as possible, saving our clients thousands of dollars a year.